![BRA_CaseStudy_Primary.jpg](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1593583772259-WXFG12NAIZ7GTRZWHYUU/BRA_CaseStudy_Primary.jpg)
Brooks Ransom Associates
Brand Identity
Brand Identity
Updated brand identity for the largest structural engineering firm in the Fresno metropolitan area.
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1593583772259-WXFG12NAIZ7GTRZWHYUU/BRA_CaseStudy_Primary.jpg)
Brand Strategy: Sean Tambagahan | Photography by Chance James
![BRA_CaseStudy_Logo.png](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1621656535351-TQRHI8O7ID9TZSFEPOFH/BRA_CaseStudy_Logo.png)
Based on the initials of the firm’s founder, William M. Brooks, the identity is comprised of a fusion between the letters M and W encompassed within the outline of an elongated B.
![BRA_BusinessCard_Mockup.jpg](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1614744341572-460DLG1FSLEE9IMI9E8L/BRA_BusinessCard_Mockup.jpg)
![BRA_CaseStudy_Letterhead.png](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1593585352643-FE0EAANA2P39M37EMOHO/BRA_CaseStudy_Letterhead.png)
![BRA_CaseStudy_Envelope.jpg](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1595394223185-E42783VRZF778PY35JFB/BRA_CaseStudy_Envelope.jpg)
![BRA_PoloMockup.jpg](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1593665104166-9NKX66TIGMSW6ODSWU3Z/BRA_PoloMockup.jpg)