![fhcn-corporate-office-kg.jpg](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1708736286612-CWA6IHY5NME0K445W40Z/fhcn-corporate-office-kg.jpg)
Family Health Care Network
Brand Identity
A brand identity for a nationally recognized community-based healthcare provider whose mission is to provide quality health care to all.
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/391833ad-68f9-4837-b28f-360d02a85747/fhcn-corporate-office-kg.jpg)
Brand Strategy: Sean Tambagahan
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1f991456-f5ce-4521-9d68-d9e5bdca884f/FHCN_CaseStudy_LogoConstruction.png)
Inspired by the ‘wave’ motif from the original logo, the new FHCN symbol has been created for a modern world, while staying true to it’s heritage.
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/ec94d168-313c-45ef-9c71-e60cf6bb3a8e/FHCN_OldLogo.png)
Original FHCN logo with the brushstroke ‘wave’ design.
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/ac6ccc87-bd3e-4a7a-bee2-f0d06c721c5e/FHCN_Logo_Primary_Color.png)
New Logo
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/b9bfb087-3167-484b-be20-ac3fb9642ee5/FHCN_CaseStudy_Brochure.png)
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/92b61d06-f52e-4d88-a856-2d29886887e4/Untitled-3.png)
The simplicity of the mark allows it to be highly adaptable for use in large and small contexts.
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/ff9cbbf5-03dc-4c91-835a-7e0ef5f67275/FHCN_Billboard.jpg)
The ‘wave’ design element acts as a clear-space area, keeping the FHCN logo free of other graphic elements while providing contrast from any background imagery.
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/931d79be-c3a4-4a78-9c9d-1bfad5cb9646/FHCN_BrandGuidelines_Cover.jpg)
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/c6781990-dbaf-421c-bc58-4b3b25c0b0ab/FHCN_BrandGuidelines_Spread1.jpg)
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/2c5fb30c-1013-44e9-befa-da09f1dbf9fb/FHCN_BrandGuidelines_Spread2.jpg)