A brand identity for a nationally recognized community-based healthcare provider whose mission is to provide quality health care to all.

 
 

Brand Strategy: Sean Tambagahan

 
 
 
 

Inspired by the ‘wave’ motif from the original logo, the new FHCN symbol has been created for a modern world, while staying true to it’s heritage.

 
 
 

Original FHCN logo with the brushstroke ‘wave’ design.

 

New Logo

 
 
 
 
 

The simplicity of the mark allows it to be highly adaptable for use in large and small contexts.

 
 
 
 
 

The ‘wave’ design element acts as a clear-space area, keeping the FHCN logo free of other graphic elements while providing contrast from any background imagery.

 
 
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Breaking the Chains