![CAM_CaseStudy_ExteriorSignage.jpg](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1657979298715-NCXG29CITCODQ6YOEC44/CAM_CaseStudy_ExteriorSignage.jpg)
Camarena Health
Brand Identity
A brand refresh for the largest provider of primary health care services in Madera County.
![Exterior photo of a Camarena Health building showing the new logo](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1657979298715-NCXG29CITCODQ6YOEC44/CAM_CaseStudy_ExteriorSignage.jpg)
Brand Strategy: Sean Tambagahan
![Antatomy of logo design showing how simple geometric shapes were used to create an implied sun rising behind a horizon of hills.](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/f012aceb-6c2e-45f4-9768-2ec2a69c0d2e/CAM_CaseStudy_Logomark.png)
A lot of care and detail went into refining Camarena Health’s heart symbol. The mark is constructed using simple geometric shapes to create an implied sun rising behind a horizon of hills.
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/607180d0-7784-403a-8c21-48d6496ac5b4/CAM_Logo_Vertical_RGB_Color.png)
Updated Logo
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/ddfe73e7-6506-455d-a0e7-29a7f4feb6a8/CAM_CaseStudy_AnnualReport_Cover.png)
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/20b55693-0f4d-4805-a29c-07ce26d008a4/CAM_CaseStudy_AnnualReport_SpreadB.png)
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/143226d0-5c4d-48a5-a47f-ebe6c652fdab/CAM_CaseStudy_AnnualReport_SpreadA.png)
The brand refresh was inspired by Camarena Health’s forty year anniversary which included an anniversary logo among other graphics.
![Image of woman wearing T shirt with Camarena Health logo design.](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/79c3fd8c-c611-48a5-a75a-99c2054d5251/CAM_CaseStudy_TShirt_Front_Mockup.jpg)
![Image of woman wearing T shirt with Camarena Health logo design and tagline.](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/f612af7f-bf94-4a1c-b85d-23949ce869d6/CAM_CaseStudy_TShirt_Back_Mockup.jpg)
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/1bdb1c24-8b54-4031-bfc2-a8108cf074e7/CAM_CaseStudy_Tagline.jpg)
Camarena Health’s New Tagline
Camarena Health’s new tagline, ‘The Heart of Healthcare’, is the most succinct verbal expression of their brand. It is intended to capture the essence of who Camarena Health is in their community.
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/68ce8dd7-f857-4ab8-ad7a-885023a164fd/CAM_CaseStudy_BusinessCard_Mockup.png)
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/e756ba76-c5c4-4b0b-8983-91ee84d6bbbb/CAM_PrintAd_Mockup.jpg)
![](https://images.squarespace-cdn.com/content/v1/5e0045241f53ca06a5de5c77/ff61b22d-3ebc-4165-92ef-e283ec4dc952/CAM_CaseStudy_EventTentSetup.png)